Found this link online. Allegedly, the game will be playable for members of the press the day before Fedor vs Rogers on the 7th. During the fight, they're going to air the trailer on CBS.
EA SPORTS MMA to be playable before Strikeforce event - Collegenews.
"Electronic Arts is giving journalists a sneak peak at its upcoming mixed martial arts fighter, EA SPORTS MMA, on November 6th at the Sears Center in Hoffman Estates, Illinois. According to the invitation sent to members of the press, the game will be made available in playable form to the media for the first time ever.
For MMA fans and gamers who can’t attend, though, EA will be revealing the first, official trailer for EA SPORTS MMA during the CBS’ broadcast of the Strikeforce event on November 7th."