As with all marketing, appearances are crucial. It's hard to imagine Kimbo's having this aura if his story were exactly the same but he was white and clean shaven. Who would he be then? Tank Abbott? Butterbean? Hulk Hogan? With only two official pro MMA wins, would he have TV commercials on CBS as the newest face of a sport? Very little about this tale is uncomplicated. The American dream is not something you typically find wrapped in violence and sex. And you hardly expect a man to find God amid fistfights and pornography. But Kimbo Slice's ride, as turbulent as life and America and life in America, takes a lot of unexpected turns and arrives in some pretty dark places. What was the model of his truck? A Pathfinder? Kimbo prayed and believed at the depths of his despair, but he didn't immediately get answers or peace or find anything that felt like a path. All he immediately got was his truck repossessed.
Kimbo's manager, a 32-year-old white friend Kimbo met in high school, is sitting in the Miami boardroom of Reality Kings, an adult-entertainment company. There is a blowfish in the aquarium, a closet full of women's high-heel shoes and a framed Kimbo poster on the wall. In it, Kimbo is surrounded by bikini-clad women while wearing a fedora and holding a pimp's cane. As always, Kimbo looks bad. Bad meaning bad? Or bad meaning good? That depends on your judgments, or lack thereof.
The poster is a piece of art on the wall at Reality Kings. Really. We are all a little naked, and the kings of our own reality, so the "A" in MMA is always in the eye of the beholder. Depending on your biases, the sport can be viewed as a technical science honing the skills of our toughest gladiators or as another deviant path toward the apocalypse.
Regardless, Kimbo's manager—who won't talk unless he's called IceyMike instead of his real name—doesn't want to be portrayed as a mastermind, because this wasn't planned. He hired Kimbo out of the strip club because he needed a limo driver in the late 1990s. But IceyMike discovered Kimbo's skills quite by accident. Seems every time a guy did something inappropriate with the girls in a VIP room, that guy ended up with IceyMike's limo driver standing over him. IceyMike's lovable little mom, Suzan, now runs Kimbo's fan club and can show you inspirational letters from Britain, Poland and Iraq, from grandmas who want autographs for their grandsons and from kids who've done elementary school projects on Kimbo. Suzan is one of the few people who reprimand Kimbo and get a bowed head. Believe it or not, Kimbo says IceyMike cares about him so much that he works for free. Funny, you don't expect to walk into a porn company and leave with a love story.
But there are haters, too. MMA elitists treat Kimbo like a circus act. They hate that he is representing their sport on Jimmy Kimmel. Hate that he's guaranteed six figures per bout like only the world's top fighters. Hate that he's on magazine covers and that George Karl motivates his Nuggets with footage of Kimbo. "More and more people are resenting him and his success," IceyMike says.
UFC president Dana White says Kimbo wouldn't last two minutes in the Octagon; Tito Ortiz reduces that to "seconds." And former UFC heavyweight champ Ricco Rodriguez told a radio station, "Kimbo is a tomato can. What has he done to prove himself? He hasn't fought anybody. He's a nobody. Kimbo Slice is just a clown."
And maybe Kimbo is just aura, hype and balls. But this is true too: For his fight against a washed-up Abbott (1—7 in his previous bouts) on Feb. 16, Kimbo sold out Miami U.'s basketball arena. Rodriguez was relegated to the undercard, where fans booed because his technical fight was a bore. Truth is, a star and some buzz are good for any sport; MMA should welcome Kimbo's charisma, personality and ability to attract the uninitiated. The Kimbo circus brings more people into the tent looking for carnage instead of science. Kimbo's network fight is against a 6'5", 270-pound crazy guy named James "The Colossus" Thompson. But The Colossus has no chin and once lost to Butterbean in less than a minute. The myth will grow the moment a national TV audience sees the cool Internet legend slay another giant. Are you not entertained? Is this not why you are here?
Besides, Kimbo's and MMA's stories are exactly the same. Up from the gutter. Secretly popular. Misunderstood. Violent. Criticized. Dangerous. Fun. Cool. Bloody. Viral. And now, finally, mainstream. Think about all the sports and leagues that aren't as popular in the U.S. despite huge financial backing: soccer, the WNBA, maybe even the NHL. MMA popped up because we demanded it, stepping over protests and outrage. It mixes football's violence with pro wrestling's entertainment and more sciences than boxing. Kimbo combines Mike Tyson's mystique and Mr. T's personality. That combination already landed one movie role for Kimbo, as a shiv-wielding bad guy in Blood and Bone, which is awaiting release. "I consider myself an up-and-coming, intelligent black businessman," Kimbo says.
Can he keep winning? Who knows? His ground game hasn't been tested, but he's been working for nearly a year in LA (where he stays with IceyMike) with legendary trainer Bas Rutten, a fifth-degree black belt in karate. "Kimbo's a freak with strength," Rutten says. "I wish all my fighters were like him. He has more tools than people think." And Kimbo has already beaten back three doubters with both bloody fists.
Here's what Ray Mercer, owner of the hardest punch Lennox Lewis claims he ever felt, said before fighting Kimbo in the first MMA event for each: "The quality of guys he is fighting … they're bums. I'm former heavyweight champion of the world."
Kimbo needed 72 seconds to choke out Mercer. The fight was Mercer's final MMA attempt.
Here's what MMA veteran Bo Cantrell said before facing Kimbo: "I've been fighting for five years—tough cats. I don't make a living beating up little kids on YouTube. There's a big difference between being hit by someone who's trained to fight and someone off the street thinking they're tough. People pay me, train me well. I throw combinations, kicks, roundhouses. I'm not some guy trying to do his best Chuck Norris impersonation."
Kimbo beat Cantrell in 19 seconds, with punches.
Here's Abbott before fighting Kimbo: "It's going be an easy beating. I can't wait to hurt him. I've been in over 200 fights. I bench-press 600 pounds. He doesn't have the skills to hang."
Kimbo beat Abbott in 43 seconds, and only because he waited for Abbott to get up after dropping to his knees.
"I still consider myself a baby at this game," Kimbo says. "Those guys probably know how to run circles around me, but I can bang with the best. And I'm not a one-dimensional fighter anymore. I used to have just a hammer. But now I've got a hammer, a tape measure, a screwdriver, a glue gun. Now I've got some tools in the belt."
Looks like Kimbo Slice didn't need that repossessed Pathfinder to find a path. Looks like Kimbo Slice, after one hell of a journey and a journey through hell, has found something that feels a lot like a home. [/i]
ESPN - ESPN The Magazine