Xbox 360 price drop and debut of 60 gig model likely

electricsheep81 · 07-08-2008, 07:38 PM

Quote:

Three new reports have surfaced lending further credibility to the leaked K-Mart ad from Friday, which listed a "new low price" of $299 for the Xbox 360 in July.

Xbox 360 to $299 all but confirmed

Update: Leaked GameStop promotional materials obtained by Kotaku confirm that Xbox 360 will drop in price to $299 on July 13.

Original story: On Friday, the same day as the leaked K-mart ad, Hollywood Reporter claimed one "major retailer" told them that Microsoft will slash the price of the 20GB Xbox 360 by $50 before E3. The source, the paper says, requested anonymity.

Subsequently, Joystiq on Monday said it received a scanned image of a Radio Shack advertisement directly from an employee which reflects the same $299 price drop. The ad is said to take effect on July 13, the same as the Kmart ad, and a day before Microsoft's E3 media briefing on Monday, July 14.

Unfortunately, the 20GB price drop may only be a fire sale, that is if a reliable source close to Ars Technica is to be believed. According to the insider, Microsoft will reduce the 20GB MSRP to $299 at E3, but only until current inventory depletes to make room for an incoming 60GB Xbox 360.

"As we launch the 60GB SKU throughout July, the 20GB SKU will DISCONTINUE," the trusty mole told Ars.

Last year, Sony dropped the price of the 60GB PS3 from $499 to $399, only to discontinue the model shortly after to make room for scaled down 20GB and 80GB versions.

Evidence mounting of Xbox 360 price drop to $299 | Xbox 360 News | GamePro.com