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Wait, there was info in the article about the ratings:
"For BET's audience, though, the appeal of recording artists twirling towels around ugly fights is proving to be irresistible. The series is attracting roughly 900,000 viewers, which is a not-inconsiderable audience. (The recent seventh season premiere of "The Ultimate Fighter" drew 1.7 million pairs of eyes.) Promising for producers but disheartening for fans that still feel protective of this still-maturing sport and prefer it not be reinterpreted as an evolved dogfight."
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