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More than 2 million copies of Madden NFL 07, the video game produced by Maitland-based EA Tiburon, were sold in the first week following its Aug. 22 release -- the game's best sales start in its 17-year history, the company said Friday.
"We put a ton of innovation into Madden NFL 07 from new game modes and controls to NFL Superstar Hall of Fame," said Todd Sitrin, vice president of marketing for Electronic Arts Inc., the local studio's parent company.
Unit sales of the game were up 12 percent over the 1.8 million units sold during the same period last year, the company said.