Does anyone really give a damn what Dana's big announcement will be?
It feels like we've been here before. With all the razzed dazzle surrounding the Bud lite endorsement, you would have thought the sky opened up and heavenly angels ascended on Earth to pass out free beer.
Well my friends, I saw the last UFC and it seemed like the same old UFC to me. Nothing changed with their partnership with Anheuser-Busch but a big shinny new logo smack dab in the center of the octagon.
Now if Dana announced he will put a cap on the escalating PPV prices, make the arena seats more affordable again, bring back knees and stop putting their marquee fighters on the backburner...I just might uncork the bubbly.
If Dana comes forth to announce he will be putting extra millions in his bank account because of some deal, while most of America can't afford to put gas in their car, I will Perceive his glorified announcement as a exercise in vanity, greed and I may stop supporting the sport for good my friends