CNBC Summary and Big Announcement Still to be Made Later This Week

[Temar241]

Originally Posted by Bob Loblaw

Today on CNBC Dana did not make that "Big Announcement" that has been discussed over the past several days. He was on the show to announce that the UFC was coming out with a line of UFC action figures and accessories. While on the show the interviewer asked him to eliminate some of the possible rumors that have been circulating. Dana confirmed that the announcement had nothing to do with Mayweather, a TV deal, going public or WWE. If the action figures were the big announcement the CNBC interviewer would have asked questions about the big announcement. He would have asked questions like, "Why is this such a big deal for the UFC?".

Bottom line there is still an announcement to be made later this week.

For the people that are discrediting the action figure announcement, it is still quite significant. The UFC/MMA supporting demographic has been 18-34, with the action figures they will be tapping into a younger audience. This will help push MMA into the mainstream.


As far as a source is concerned, I watched the segment on CNBC.

ok if it has nothing to do with mayweather, a tv deal, going public, or wwe than wat the fuck is it going to be??

co promotion? signing fedor? bj penn vs gsp, gsp vs silva, silva vs liddell? i thought for sure it was a tv deal or something wat THE FUKCK IS IT GOING TO BE?????????????????????????

[mmametalhead]

Originally Posted by White Snake

A deal for action figures is a lot bigger than most people realize

it may be big for their business but most of us really dont care cuz we dont play with toys anymore!!!

[rkid]

Action Figures are dumb that announcement was worthy of a sidebar in a trade journal not a CNBC piece...if the announcement on Thursday has anything to do with the WWE then I can turn my back on the UFC and never look back.

[BPA00]

I'd probably buy a Wand action figure and maybe a Rampage one. That way they can square off every day on my desk at work!

[BPA00]

Dana confirmed that the announcement had nothing to do with Mayweather, a TV deal, going public or WWE.

He also confirmed that Zuffa wasn't going to buy PRIDE and that the idea was ridiculous like 1 day before they announced the purchase...

[future170champ]

thanks for posting the summary!

[BobsyaUncle]

Originally Posted by BPA00

He also confirmed that Zuffa wasn't going to buy PRIDE and that the idea was ridiculous like 1 day before they announced the purchase...

yeah thats a valid point.

[tuffgong]

Thanks for the post. I don't think people realize the income that toys and merchandise bring. George Lucas wanted the rights to all Star Wars toys and merchandise with the release of the first movie. Fox could care less about that and agreed. It proved a huge mistake for Fox and they lost billions of would be profit. It's no wonder that merchandise and toys are now more profitable than the movies themselves.

What this means is more pay for fighters.

[ChicagoBrawler]

source

MSNBC - Video Front Page

[Bob Loblaw]

Originally Posted by rkid

Action Figures are dumb that announcement was worthy of a sidebar in a trade journal not a CNBC piece...if the announcement on Thursday has anything to do with the WWE then I can turn my back on the UFC and never look back.

Dude, you're looking at it from the wrong perspective. Yes, announcing action figures on CNBC seems a bit much, but it's great that the UFC was able to make the announcement in such a setting. By doing so the UFC gained great exposure and gained publicity for the Thursday announcement from a media outlet they otherwise wouldn't have utilized. For the people that watched CNBC today the majority probably aren't fans, so if they follow up on Thursday they may see the UFC's announcement as being big even if the diehards don't.