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Originally Posted by Teemu
I can't tell you how important good shoes are. I personally use Asics but basically the brand isn't a factor if the shoes are good.
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Good advice here. Shoes are essentially protective gear for your feet, but also for your entire muscle and skeletal structure (due to the transmission of impact throughout the feet, shins, knees, thighs, hips, and lower back when running).
The Asics site will be helpful in terms of identifying your needs and issues (do I pronate, over-pronate, under-pronate, etc...). If you're really intending to make running a part of your routine, some higher-end running stores will do a gait analysis to help match you to the right shoe. It can be tough to figure out if the store is actually focused on helping serious runners or using gait analysis as a sales technique, so try to talk with runners or tri-athletes to get a recommendation.