check the damn kick man!
Really though, I don't know if continuing to get kicked there is the answer, but if no permenent damage is going on you might just have to suck it up. At the very least, if you are not doing it already, make sure you are on your toes and moving. Standing flat footed usually means there is more weight on the leg then there should be, which can lead to a lot more pain than necessary.
You will most likely stop noticing the pain and all after awhile, but I don't know if the bruising will ever stop. Hey, just think of them as badges of honor like scars, cauliflower ear, and Crabs.