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Insn't this obvious?
If you don't know why a strong neck is important, you need to trian more, but rather than being a complete dick, I'll say that it's important for injury prevention, fighting off chokes, using your head to manipulate your opponent, and hopefully makes you a bit harder to KO.
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"Strong people are harder to kill than weak people, and more useful in general."
-Mark Rippetoe
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