American Top Team boss claims no concerns with videogame exclusivity | MMAjunkie.com
Dan Lambert:
"All of our guys signed off on [on the exclusive videogame-rights agreement]," Lambert said. "I don't really think they were giving that much up, anyways. I didn't really see much of a demand for a videogame deal outside of the UFC. So I didn't think I was doing a disservice to my guys in recommending that they sign the deal. [The UFC] takes care of our guys in more ways than one. So, no problems on our end."
So squash the rumor of ATT having issues w/ the UFC
Its a really good read, he also breaks down that merchandising deal thats confusing everybody.
Hes more pro-UFC, so its a nice counterpoint to the AKA side-know both points of view