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This is great self marketing by Brett Rogers, he knows Kimbo is over hyped and he sees this as his big opportunity to be "the guy" who beats kimbo. If Elite XC doesent give him the fight right away he will continue to trash talk Kimbo every chance he gets until he is finally given it. Since he will most likely beat Kimbo Elite XC will probably toss kimbo away like he was nothing to them and claim that Brett Rogers is the new greatest heavyweight alive! Thus Rogers becomes the new Elite XC poster boy.
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