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Originally Posted by p0id0g
why would the UFC let them out of an agreement? let's use a hypothetical example...
let's use diego sanchez. let's say diego signed one of these agreements, and then he went on a killing spree and won 5 fights in a row in devastating fashion and becomes a fan favorite. now because the fans like him and because he's proved his worth when contract time comes around he can say to zuffa "i will only re-sign with the UFC if we can work out new deal for licensing". the UFC comes back and says "we are willing to let you out of your licensing agreement if you take slightly less guaranteed money per fight on your next fight contract". and the negotiations go back and forth. if Diego Sanchez is a hot commidity, he can probably get out of that licensing agreement without giving up much else. if they don't cave in he can look to sign elsewhere that will pay him enough to where he can negotiate a buyout of his licensing agreement. this agreement does not put money into zuffa's pockets once a fighter leaves the UFC, so if someone offered to buy their way out of it, i'm sure they would listen. not ideal, but hey you did sign the contract at one point in time.
and as for the Andy Wang example, we don't know the exact definition of "likeness" that they speak of in the article, but i'm pretty sure it would mean Andy Wang associating himself in any way to his time in the UFC for profit. that's one we can't know for sure without knowing the exact details defined in the actual contract.
I still don't know how a licensing agreement would result in lower bids for a fighter on the market. if anything, it would drive up the asking price for an elite fighter under the agreement because it would take more incentive for a fighter to leave the UFC. but just like the rest of life, the asking price is ultimately determined by supply and demand - as in the supply of fighters at your level and the demand for them by the orgs.
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You dont see how another company wouldnt want to sign a fighter that they cant use in any type of promotion work? Why would they pay you top dollar when they cant use you for anything other than fighting? No posters, Commercials, shirts, hats or anything else.