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Yup. Its a matter of quantity as well.
IE: How many Team Punishment shirts do you see out there walking around, on sale at JC Penny or other retail locations???
Compare that to UFC shirts that are in every Champs? Or Tapout shirts which are basically UFC approved fight gear? UFC gets them the exposure and the deals in the stores as well.
Tito may make more per shirt, its questionable he'd make more overall though.
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