Sherdog Mixed Martial Arts Forums - View Single Post - UFC Merchandising Agreement

machine29 · 06-25-2008, 06:49 AM

It comes down to this. Take Forrest Griffin for example.

Lets say he opens a CO like Tito has.

U have to buy all the tshirts, have them printed, rent a warehouse etc etc etc

Uprobably have to sell 70 shirts just to breakeven

What this does, he gets 20 percent of every shirt that has his likeness thats sold in WALMART,Target, JCPenny etc etc

So whats gonna sell more? Forrest selling his own Tshirt at 20 a pop

OR
getting lets say 3 dollars a shirt from the UFC BUT considering the shirts are in every walmart,Target,JCPenny etc. He could easy sell 100,000 shirts

So to make 300,000 selling his own shirts, he'd have to sell 15,000 shirts at 20 bucks a pop and that isnt counting what the materials,warehousing etc costs.

Fighters could also STILL run their own Clothing Co. They'd have to do like Tito and just make it Punishment or something without selling your actual PICTURE on the shirt.

I think its a great deal for the fighters as most wouldnt be able to sell many shirts and merch on their own.

No offense but the short time I've been on this forum, its been made pretty clear that there arent a whole lot of business majors on this forum.

06-25-2008, 06:49 AM	#43 (permalink)
machine29 Banned Join Date: Mar 2008 Location: Chattanooga TN Posts: 1,403	It comes down to this. Take Forrest Griffin for example. Lets say he opens a CO like Tito has. U have to buy all the tshirts, have them printed, rent a warehouse etc etc etc Uprobably have to sell 70 shirts just to breakeven What this does, he gets 20 percent of every shirt that has his likeness thats sold in WALMART,Target, JCPenny etc etc So whats gonna sell more? Forrest selling his own Tshirt at 20 a pop OR getting lets say 3 dollars a shirt from the UFC BUT considering the shirts are in every walmart,Target,JCPenny etc. He could easy sell 100,000 shirts So to make 300,000 selling his own shirts, he'd have to sell 15,000 shirts at 20 bucks a pop and that isnt counting what the materials,warehousing etc costs. Fighters could also STILL run their own Clothing Co. They'd have to do like Tito and just make it Punishment or something without selling your actual PICTURE on the shirt. I think its a great deal for the fighters as most wouldnt be able to sell many shirts and merch on their own. No offense but the short time I've been on this forum, its been made pretty clear that there arent a whole lot of business majors on this forum.