Quote:
Originally Posted by rkid
Action Figures are dumb that announcement was worthy of a sidebar in a trade journal not a CNBC piece...if the announcement on Thursday has anything to do with the WWE then I can turn my back on the UFC and never look back.
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Dude, you're looking at it from the wrong perspective. Yes, announcing action figures on CNBC seems a bit much, but it's great that the UFC was able to make the announcement in such a setting. By doing so the UFC gained great exposure and gained publicity for the Thursday announcement from a media outlet they otherwise wouldn't have utilized. For the people that watched CNBC today the majority probably aren't fans, so if they follow up on Thursday they may see the UFC's announcement as being big even if the diehards don't.