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Many consumer electronics outlets (cnet, wired, etc) recommend the PS3 as the only Blu-Ray that is worth buying because it is the only one capable of updating its firmware to new blu-Ray standards. I think that alone will drive the ps3's sales.
I think casual gaming the going to be the core to each consoles marketability. Hard-core gamers are going to buy their system of choice (or multiple systems). Look how the wii has sold, not to mention Guitar Hero and Rock Band. Even the 360 has a new homebrew games section on Live. Sony is developing their own "wiimote". I like casual games because they are a good break from intense games. and they are more fun to play with friends (not the online sort).
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