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Because he's the only guaranteed drawcard in the country. Because he's virtually guaranteed of a win and because sponsors pretty much won't touch a big tournament if he's not in it.
Chey Kosal, Bird Khamm, Oth Phouthang, Nuon Soriya, Vorn Viva and Meas Chantha just aren't as famous or commercially viable from the moneymen's point of view.
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