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Because, he's a business man. The card he's airing is probably costing him little to no money to air and he's putting MMA on TV. The casual MMA fan is ignorant to the talent level on the DREAM card. In order for Cuban to air the DREAM card he would probably have to pay DREAM a whole lot more money on top of the money spent in production costs. He's not stupid, i'm sure he's well aware of the talent on the DREAM card and he's most definitely not thinking that you can compare the two.
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