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Originally Posted by bubbleboyjones
Good post...i pretty much agree on all points.
Really the main factor hurting the UFC is all the upsets knocking over UFCs plans for making the big fights. Its a simple formula....stars = PPV buys....you cannot build stars with constant upsets and you can not have huge PPVs without stars(for the most part aside from the freakshow fights like Shamrock Ortiz)
I also agree on the too much UFCs...to me its better not to oversaturate the market considering this sport is year round. Play it safe and make sure the product is always excellent...DO NOT feed the public shit cards like UFC 78.
Another thing is I think the UFC needs to step up its production a bit and start taking more notes from HBO with 24/7 Mayweather specials. The last UFC countdown has been MUCH better than the prior ones and its obvious they are going for the HBO documentary with the change in style and announcer. Its a good move but I would like for them to try to make them a bit more in-depth in order to spark peoples interests in the fights. They are excellent marketing tools and I think with the proper production team the UFC could be on to an excellent year round reoccurring documentary type show building up the main events. I really think they should sink some money into that.
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Excellent response - a big thanks.
I concur with your idea that Zuffa needs to step up its production. I've thought this a few times recently, "Haven't we seen the same UFC introduction for like the last 15 or 20 UFCs?" Also, even the whole event production could have a slightly more "proffessional" feel to it. Not to compare it to the IFL, but even the IFL's Grand Prix semi-final event had such a crisp quality appearance to it - like a legitimate top sporting league would (ie. NFL or NBA).
Also, and this is coming from a UFC fan from the very start of the organization, should the "octagon" be re-considered? In a way, though I've always been a proponent of it, the black cage has a little of a basement league look to it. I was impressed with Tapout's ring/octagon on their show. Perhaps the UFC could change the look, even if only slightly, to the whole octagon/cage. I realize this idea will get a lot of hate (the topic's been talked to death), and I'm not for going to a ring (ropes), but maybe the colors could be tweaked.
Just some thoughts.