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IMHO, a web-commerce site based on Flash screams amateurism.
Flash is for band sites, movie websites and dancing monkeys. You can achieve EVERYTHING a goo web-commerce site needs to have with clean XHTML + CSS + some DOM and j4vaSKr1pt if absolutely necessary. It can look awesome and work for the widest range of customers.
The KEY in such a site is the backend, the database, the user management and a sane and friendly user interface and you don't need Flash for any of that. You can sometimes make nifty user interface using Flash, but more often than not it will simply end up being annoying.
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In contemporary hip language, you are a hater EEG, pure and simple.
--- GermanBJJ
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