[jk3004]

Yep, I'm going to have to agree with you. It seems after looking around and researching, most companies use different fish as a sales gimmick(IMHO). It's not really "where" it comes from (as in fish) but more of, as you said, how much DHA and EPA and the quality (pharmecutical grade) of the product that counts.

The only real thing I can see comparing when shopping is being aware of the *type* of pills you are buying. Definately want to buy the molecularly distilled pills, and from what I collected, the best ones are always packaged hidden from light. (Whereas cheaper ones will be in a bottle that doesn not block out light / uv).